Champagne tasting at Canberra Centre
Champagne tasting at Canberra Centre
Converse with new customers and build brand trust through our dynamic experience network.

Through our Brand iQ suite of pop-ups, brand sponsorships,
in-centre media and digital advertising, we enable brands to connect with the communities that enliven our destinations.

Looking to make your first foray into physical retail, launch a new product or explore new markets? Our brand activation specialists have the tools at hand to deliver holistic returns on your investment. We approach each collaboration from a customer viewpoint, leveraging deep audience insights to tailor the physical, digital and social footprint of your campaign or activation for maximum impact.

Pop-up stores represent a key pillar of our offering and with our extensive retail and real-time marketing expertise to support you, a successful pop-up is only a few simple steps away.

Launch a pop-up store in five easy steps:
1
Select your site

A dedicated Brand iQ executive helps you identify the optimum location to fulfil your storytelling and sales goals. With a range of spaces available across more than 20 proven retail environments and our comprehensive audience analytics at your fingertips, you
can be confident of capturing the attention of the right people in the right place at the
right time.

2
Design your store

We can advise you on the best store format to foster the customer interactions you are seeking. Our team can manage the full life-cycle of your pop-up including design and fitout, or simply oversee the work of your appointed designer and shopfitter. Take advantage of our modular furniture range
to kit out your shop in record time and for minimal outlay.

3
Choose your add-ons
Harness the full gamut of our branding, retail and business management expertise to drive the success of your pop-up. In addition to retail design, our menu of add-on services includes business set-up and administration support, stock management and visual merchandising, recruitment and training, plus signage and PoS solutions.
4
Gather a crowd
Communicate your grand opening via our multitude of in-centre and online assets ranging from large-format screens, floor decals, lift wraps and wayfinder advertising to website banners, custom e-newsletter content, Facebook competitions and Instagram promotion. We can also partner with you to deliver a bespoke event, coordinate local media coverage or deploy roaming product promoters, for example.
5
Learn and grow
Your dedicated Brand iQ executive remains on-hand after your opening to advise on seasonal activations and efficiency measures that can maximise the ROI of your pop-up. Should you wish to upgrade to a more permanent retail setting, we will guide you through the best leasing options for your business and put the systems in place for you to scale up seamlessly.
Interested in short-term space?
Contact our team today to find out more about casual mall leasing,
seasonal pop-ups and other physical activations for your brand.
Casual mall leasing
Eastland exterior screen
Advertising solutions

Our media network includes a wide range of out-of-home and digital advertising solutions designed to influence decision-making at the most relevant moments in the shopper journey.

Ranging from atrium banners to interactive hoardings, table decals to large external screens, and elevator wraps to event sponsorships, we can easily customise an in-centre media package to suit your communication needs.

We can also partner with you to create and serve sponsored content across our centre websites and social media platforms, sharing the audience metrics that matter to help grow your business.

Get in touch today to learn more about advertising packages
and partnerships tailored to engage your target customers.

In-centre advertising