Fashion: Maximising exposure through art
Jan 1, 2020

In December 2019 we worked with Japanese clothing giant Uniqlo to fuel excitement around the opening of its new outpost at Castle Towers in north-west Sydney.

 

In addition to a centre-wide media takeover, we also commissioned a floor-to-ceiling mural to announce the brand’s arrival and provide directional information on a wall within the centre’s entertainment precinct.

 

 The two-week campaign saw Uniqlo creative projected across multiple large digital screens at once as well as door decals at key entryways from the centre’s carparks and Piazza dining precinct.

 

As a result, the opening weekend was deemed a huge success by the client and sales targets exceeded by 50 per cent.

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