Education: Encouraging enrolments
Sep 1, 2020

After a successful activation at Canberra Centre in late 2018, the University of Canberra (UC) returned in 2019 in hopes of achieving a similar uplift in enrolments for various undergraduate and postgraduate programs.


 This time the Brand iQ team recommended combining a casual mall lease with a media package that would both alert more visitors to the activation and generate additional metrics to inform future marketing efforts. Advertising formats included atrium banners, on-ground digital display units and wayfinder visuals.


As a result of the carefully positioned and promoted pop-up, university staff reported a strong level of engagement with prospective students and a more diverse pool of enquiries than typically received through UC-owned channels.


The university plans to make the student recruitment activation an annual fixture.

Speak to the Brand iQ advertising team
Contact us to discuss advertising opportunities
and media solutions across our portfolio.