Merrifield City
A new suburban metropolis brimming with opportunity

Set on a vast greenfield site within Melbourne’s booming northern corridor, Merrifield City occupies the heart of Victoria’s largest mixed-use masterplanned community.

Envisioned as a new epicentre of suburban culture, this hotly anticipated retail and lifestyle hub is being delivered by QICGRE over a multi-year horizon in joint venture with MAB Corporation and Gibson Property Corporation, ultimately covering 30 hectares.

The first stage, comprising a major Coles supermarket and range of best-in-class independent retailers spread over 7000m2, was opened in two carefully coordinated phases between December 2020 and April 2021. In addition to new grocery options, the centre has brought much-needed essential services and lifestyle amenity to local residents and those working at Merrifield Business Park. Among these is a GP clinic, unisex hairdresser and fast-casual restaurants.

Merrifield is 30km from Melbourne CBD with easy access to the Hume Freeway and planned Outer Metropolitan Ring Road. Defined by young families and couples in possession of new homes and hopes, Merrifield's total trade area population is expected to swell from around 67,000 in 2021 to more than 224,000 in 2041.*


*Source: Urbis Merrifield Market Due Diligence Report, 2016.

Key stats
*As at 30 June 2021.
Total retailers
25
Floor space
6239
m2
Parking spaces
350
*As at 30 June 2021.
The first chapter
Everyday essentials

A flagship Coles supermarket and Chemist Warehouse are complemented by routine health facilities including a bulk-billing medical clinic and dental surgery, plus abundant parking.

Engaging food experiences

In recognition of the power of food to bring people together, the centre unites fresh produce purveyors and globally minded vendors of specialty ingredients with local restaurateurs honouring traditional recipes.
All-day dining

Authentic, unpretentious and welcoming, our new cafe and eatery options are where new daily rituals will be formed; ushering in a range of food and drink experiences that mirror the convivial Merrifield lifestyle.

Family to the fore

Designed with collective wellbeing in mind, the retail and hospitality precinct is set to integrate seamlessly with a state-of-the-art children’s play park and open-air event space.
Research snapshot
Sources: Urbis Merrifield Market Due Diligence Report, MAB Merrifield Residential Buyer Profile.
Projected population of PTA by 2021
17
K+
Average household size
3.06
Projected retail spend across TTA by 2036
$2.7
BN
Sources: Urbis Merrifield Market Due Diligence Report, MAB Merrifield Residential Buyer Profile.