A Sign of Hope at Woodgrove Shopping Centre
Oct 1, 2018
Since 2015, Woodgrove Shopping Centre has been a proud supporter of Hope Street Youth and Family Services, a specialist youth homelessness service that provides crucial support to young people experiencing, or at risk of experiencing homelessness in Melbourne's outer northern and western suburbs.

In May 2018 Woodgrove unveiled the 'Sign of Hope' graphic installation, celebrating the Centre's ongoing partnership with Hope Street.

The installation raises awareness for the valuable services Hope Street provides for vulnerable young people, with graphics illustrating Hope Street's clients' journey through the lifecycle of homelessness and the charity's influence on it.

In conjunction with this installation, Woodgrove also produced the Stories of Hope campaign, in an effort to further amplify the voices of Hope Street and highlight the strength of young people in the Melton community.


Hope Street Chief Executive, Donna Bennet, said the partnership with Woodgrove has been invaluable in raising awareness of homelessness in the community and helping the most vulnerable of Melton’s youth.


“The ongoing support received from Woodgrove and their local community has allowed us to fund programs that are essential in reaching out to young people who are in extraordinarily difficult situations," Ms Bennet said.

Woodgrove Centre Manager, Kylie Robertson, said that this partnership is invaluable and rewarding for both the Centre and the surrounding community.

“We have been a proud supporter of Hope Street since 2015, and alongside our latest Sign of Hope installation, we have continued to contribute to their Hope to Home project through the donation of more than $12,000 in Centre gift-cards, to allow the purchase of professional clothes for residents’ job interviews, or to simply help them adjust into a stable life," Ms Robertson said.


Woodgrove has also delivered a number of other initiatives to raise money and awareness of Hope Street, including:

  • The Tree of Hope and The Butterfly Tree: A visual installation that allowed customers to donate through the purchase of butterflies for the trees, with more than $4000 raised in total.
  • The Letters of Hope: Customers were encouraged to purchase coloured tags, and write their own 'message of hope' to attach to a visual installation, creating an inspiring community collage.

To read some of the stories from young people helped by Hope Street,

visit www.woodgrove.com.au/community

ESG 2018